In The Stablecoin Race, Noah Is Selling The Shovels

Article excerpt

Noah, a blockchain infrastructure company, is positioning itself as the backbone provider for stablecoin transactions rather than competing directly in the volatile cryptocurrency market itself. The $179 trillion cross-border payments industry still relies on aging systems, and Noah is betting that whoever controls the plumbing, the settlement and custody infrastructure, will profit most handsomely. While dozens of startups race to launch their own stablecoins, Noah's founders argue the real money lies in being the unsexy utility layer that processes transactions for everyone else.