Taking Shelter Dogs On Backpack Rides Transformed Influencer ‘To My Core’

Article excerpt

Bryan Reisberg, an influencer with 7 million followers, began taking shelter dogs on paid "adoption rides" last year, backpacking trips designed to let potential adopters bond with animals before committing. The practice proved transformative for Reisberg himself. He and his corgi, Maxine, started the program seemingly as content, but Reisberg says the experience fundamentally changed him. The rides pair social media reach with animal rescue, turning influencer capital into adoptions while building a business model around shelter animals in need of homes.