‘My Hero Academia,’ ‘Jujutsu Kaisen’ Lead Toho Presence at Anime Expo 2026

Article excerpt

Toho International, the U.S. arm of Japan's Toho Co., Ltd., is doubling down on anime fandom this summer. The company will set up shop at Anime Expo 2026 in Los Angeles with an immersive booth and panels spotlighting "My Hero Academia," which hits its 10-year milestone, and "Jujutsu Kaisen," marking five years since its debut. The presence underscores how Japanese entertainment conglomerates are investing in direct fan engagement at major conventions, turning expos into launchpads for franchise celebrations and announcements.