Verizon Reunites Casts of ‘Austin Powers,’ Original ‘Ugly Betty’ to Tout New ‘Simplicity Plan’

Article excerpt

Verizon is banking on nostalgia to sell its new "Simplicity Plan," reuniting the casts of Austin Powers and the original Ugly Betty for a commercial campaign. The telecom giant is eliminating activation and upgrade fees for existing customers and rolling out promotions that return dollars spent on service. By tapping iconic '90s and 2000s properties, Verizon aims to cut through the clutter of wireless service pitches with a dose of pop-culture firepower and a promise to simplify its pricing structure.