MiniMax Launches All-in-One AI Video Generator Hub at Shanghai Film Festival: ‘Creative Direction and Aesthetic Judgment Must Ultimately Be Left to Humans’

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MiniMax unveiled Hub, an all-in-one AI video generator combining image creation, video, voiceover, music, and editing into a single platform, at the Shanghai International Film Festival. The company's Xu Lüyang emphasized that creative control must remain with humans, positioning the tool as an assistant rather than a replacement for human judgment. Hub consolidates what previously required juggling multiple AI applications, a streamlining that could reshape how independent creators and studios approach video production. The launch reflects the rapid commercialization of generative AI tools in creative industries, even as questions persist about copyright, authenticity, and human artistic agency.