AT&T Unveils $3 Unlimited Day Pass For iPad Users, On All Carriers

Article excerpt

AT&T is launching a $3 unlimited day pass for iPad users that works across all carriers, not just AT&T's network. The move represents an unusual strategy: the company is restricting the offer to tablet owners while simultaneously making it carrier-agnostic, allowing customers on Verizon, T-Mobile, and other networks to purchase the pass. The service enables a full day of unlimited data on iPads without requiring a long-term commitment or subscription. The decision signals AT&T's confidence in attracting tablet-focused users willing to pay for occasional connectivity, while suggesting the carrier sees value in reaching customers beyond its traditional base.