How Driscoll's Is Turning Berries Into A Data-Driven Business

Article excerpt

Driscoll's, the world's largest berry producer, is deploying AI and real-time data systems to track fruit from harvest to supermarket shelf, keeping berries fresher longer. CIO Sankar Chinnathambi oversees a digital transformation that monitors temperature, humidity, and ripeness across the supply chain, using algorithms to predict spoilage and optimize distribution routes. The company processes millions of data points daily from its global farms and cold-storage facilities. Driscoll's executives argue the technology gives them a competitive edge in a perishable business where a few days determine profit or waste. The shift reflects how even traditional agricultural companies are racing to digitize operations as technology becomes central to efficiency.