X Games League Viewership Gets Serious Vert In TV Debut

Article excerpt

EXCLUSIVE: The team-based era for action sports made an auspicious debut in Sacramento last week, delivering an audience of more than 12 million U.S. linear viewers across ESPN and ABC, up by 21% compared with recent Summer X Games broadcasts. Digital engagement also surged, with X Games YouTube views up 88% year-over-year. The three-day […]