ESPN Taps Toy Story 5 for New "We're Going" Super Bowl LXI Promo

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ESPN enlisted Toy Story 5 characters for its latest "We're Going" Super Bowl promotional campaign, teaming the Pixar franchise with the network's tradition of hype videos leading up to the big game. The spot aims to drum up excitement for Super Bowl LXI, set for February 14th, 2027, in New Orleans. By pairing beloved animated characters with sports' biggest annual event, ESPN taps into the crossover appeal of one of Disney's flagship properties, a synergy that underscores the Mouse House's control over both the content and the distribution.