This Giant, Seven-Story Picnic Basket, Once Home to an Iconic American Brand, Could Be Yours for $8.5 Million
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In 1997, a seven-story office building shaped like a giant picnic basket was completed in Newark, Ohio, becoming one of America's most distinctive and unusual corporate headquarters. The 180,000-square-foot structure, standing 192 feet tall, was built by the Longaberger Company, a family-owned business that had turned handwoven baskets into an iconic American brand worth hundreds of millions of dollars. Now, after more than two decades as a landmark of Appalachian quirk and American entrepreneurship, this basket-shaped marvel is on the market for $8.5 million, with the condition that any new owner preserve its distinctive design.
The Longaberger Company began in 1973 when Dave Longaberger, a high school dropout working at his father's basket factory in Dresden, Ohio, convinced his struggling company to focus on fine quality baskets sold through home party demonstrations similar to Tupperware. What started as a struggling operation exploded into a multi-billion-dollar enterprise, eventually employing over 8,000 workers. The company became famous for its woven baskets, which appeared in countless American homes and were often collected by enthusiasts who decorated their kitchens and dining rooms with them. By the 1990s, Longaberger had created an empire, and Dave Longaberger decided his company deserved headquarters that reflected its success and eccentric spirit.
The headquarters building itself was an extraordinary engineering feat. Designed to look like a massive version of the company's iconic medium market basket, the structure includes a 116-foot-tall handle made of steel and weighs approximately 11 million pounds. The design wasn't merely decorative: the building actually functioned as a working office space with 500 employees once occupying its interior spaces. The architect deliberately created a structure that could be seen from the highway, turning it into a roadside attraction and a symbol of Americana that drew curious visitors from across the country. Inside, the building contained conference rooms, offices, and a replica of Dave Longaberger's office.
Dave Longaberger, who grew up in poverty and worked in his father's factory as a child, had turned his company into a success story that reflected hard work, family values, and American manufacturing pride. His decision to build a basket-shaped headquarters wasn't just marketing: it was a celebration of the company's roots and its founder's belief that honest, quality work deserved recognition. When the building opened, it represented the pinnacle of Longaberger's success. However, the company's fortune shifted dramatically after Dave Longaberger died in 1999, just two years after the building opened. The rise of online shopping and changing consumer preferences gradually eroded the home-party sales model that had made Longaberger prosperous, and the company eventually declared bankruptcy in 2018.
Today, the basket building stands as both a monument to late-20th-century American optimism and a poignant reminder of how quickly economic tides can turn. The structure has been offered for sale with strict preservation covenants, meaning any buyer must agree to maintain its distinctive basket shape and appearance. Some have suggested it could be converted into a museum, hotel, or entertainment venue, but finding a buyer willing to take on such an unusual property while honoring preservation requirements has proven challenging. The building represents a unique moment in American business history when a company founder could dream big enough to reshape architecture itself as a celebration of his work.