Beat the blonde brass: 7 best purple shampoos and conditioners we tested

Article excerpt

Purple shampoo neutralizes unwanted yellow and orange tones in blonde, platinum, and silver hair by depositing violet pigment onto strands. The NY Post tested seven top formulations, from drugstore options like Fanola No Yellow to luxury picks like Amika Bust Your Brass, evaluating how well each prevented brassiness and maintained color vibrancy between salon visits. The article breaks down which products work best for different hair types and budgets, offering guidance on application frequency and technique to avoid over-toning.