Disney Branded Television Changes Name To Disney Kids & Family

Article excerpt

Disney Branded Television is renaming itself Disney Kids & Family, a move orchestrated after Debra O'Connell took on oversight of the Ayo Davis, led division when she was elevated to Chairman of Disney Entertainment Television in March. The rebrand reflects a strategic refocus on the company's core audience. O'Connell and Davis announced the change in an internal memo, signaling a shift in how the studio positions its identity within Disney's entertainment hierarchy.