Prime Video India Sets Launch Date For John De Mol Reality Format ‘Alliance’

Article excerpt

Prime Video India will launch Alliance on June 26, a Hindi-language reality series that marks both the streamer's first global daily series and actor Kunal Kemmu's debut as a reality show host. The show is the first international adaptation of Talpa Studios' Dutch format Alliance, created by John de Mol. The series represents a significant expansion of Prime Video's original programming strategy in India, positioning the country as a key market for daily serialized content.