Jamie Oliver Group Teaming With Baby Teeth For Microdrama & Wider Pact As Celebrity Chef’s Company Shifts Focus To IP

Article excerpt

Jamie Oliver's media company is partnering with creative studio Baby Teeth to develop a microdrama series shot in vertical video format, marking a strategic pivot as the celebrity chef's business shifts away from traditional media toward intellectual property development. The vertical video project remains in pre-production with production details largely undisclosed, but the collaboration signals Oliver's broader strategy to build franchisable content rather than rely on his existing media ventures. The partnership comes as the Jamie Oliver Group recalibrates its business model to focus on IP creation and licensing opportunities.