Apple Loop: iPhone 18 Pro Cost, iPhone Ultra Specs, Can Siri AI ‘Just Work?’

Article excerpt

Apple's next-generation iPhone 18 Pro faces pricing pressures as the company prepares to launch an iPhone Ultra model with enhanced specs. Meanwhile, Siri's AI overhaul remains uncertain, can Apple's redesigned assistant finally deliver on years of promises to "just work" seamlessly? The week also brought news of MacBook Neo's annual refresh cycle, iOS 27's ambitious feature set, and regulatory setbacks in Europe that have blocked Siri AI rollout in some markets.