Team Norway poses in Viking-themed photo shoot ahe...

Article excerpt

Norway's national soccer team channeled their Viking heritage in a photo shoot ahead of the 2026 World Cup, posing with swords, shields, and longships. The striking imagery taps into the historical narrative that has long defined Norwegian identity, a bold departure from the typical tournament prep content. The campaign arrives as Erling Haaland and other top Norwegian players prepare for qualifying matches. Whether the theatrical framing energizes the squad or distracts from preparation remains to be seen, but the photos have already generated significant attention on social media.