Hershey's Reveals New S'mores Kit With Three Flavor Combos

Article excerpt

Hershey's is launching a new s'mores kit featuring three flavor combinations, expanding beyond the classic chocolate-and-marshmallow formula. The product line gives consumers multiple options to customize their s'mores experience. The kit represents another entry in the competitive market of premade and specialty s'mores products that have proliferated in recent years. Hershey's is betting that consumers will pay for convenience and novelty in a category traditionally associated with DIY campfire cooking.