Veteran PR Executive Adam Keen Launches Agenda Collective

Article excerpt

Adam Keen, a veteran publicist who worked with Amazon MGM Studios and Warner Bros., has launched Agenda Collective, a full-service entertainment PR firm handling campaigns across film, television, corporate clients, and awards season. The firm has built its roster during a strategic development period and already counts major players among its clients: A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, and Lionsgate. Keen's move reflects continued consolidation and specialization in Hollywood's PR landscape as the industry navigates streaming competition, awards cycles, and evolving media strategies.