McDonald’s brings back beloved limited-edition dessert, but fans plead for it to be permanent

Article excerpt

McDonald's has revived a limited-edition dessert that prompted immediate fan backlash to keep it temporary. Customers flooded social media demanding the company make the treat a permanent menu staple, arguing the nostalgic item deserves year-round availability. The revival taps into McDonald's strategy of rotating exclusive items to drive traffic, but this time the appetite for permanence threatens to outrun the company's scarcity-marketing playbook. Fans cited the dessert's quality and their attachment to it as reasons it should stay. McDonald's hasn't yet signaled whether it will bend to consumer pressure.