Disney+ EMEA Boss Makes Case For Streamer Being Platform Of Choice For Young Adults In UK

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Disney+ EMEA boss Karl Holmes presented data showing the streamer captured nearly 40% of its viewing hours from 16-to-34-year-olds in the UK, outpacing Netflix's 32% share in that demographic. The figures, sourced from UK ratings agency Barb, suggest Disney+ has carved out an unexpected advantage with young adults, a group traditionally dominated by competitors. Holmes used the metric to argue for Disney+ as the platform of choice for younger viewers. The data point contradicts assumptions about Disney+'s audience skewing older and family-focused.