Insanity Hires Brand Partnerships Chief From Channel 4

Article excerpt

Insanity Talent Management, the agency representing Maya Jama and Roman Kemp, has hired Lucy Gulliver as its new Group Partnerships Director. Gulliver, who previously worked at Channel 4, joins the London-based firm in a newly created role tasked with building brand-to-talent partnerships. The agency said she will lead its partnerships team to develop collaborations between major brands and the talent it represents.