A24 takes on Google money to build AI tools
Article excerpt
A24 is taking $75 million in Google money to help build AI tools for movie production.
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The deal is reportedly non-exclusive, and will span “multiple projects over time.” | Image by The Verge
Google's DeepMind AI lab is teaming up with A24 to develop new movie production technologies that aim to help future filmmakers "expand their storytelling possibilities." As part of this new research and development collaboration, The Wall Street Journal reports that Google is investing "around $75 million" into A24, marking the first time the search giant has taken a stake in a film studio.
"The collaboration pairs a world-leading research lab with the industry's most filmmaker-forward studio to help artists develop new workflows and techniques," Google said in its announcement blog. "This ensures the tools of the future are shaped by the …
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