Google is letting social media stars customize their search result page

Article excerpt

Google is rolling out customizable search result pages for social media celebrities, but only those with massive followings. Creators with at least 100,000 YouTube subscribers, 100,000 Instagram or X followers, or 300,000 TikTok followers can now claim dedicated profiles in Search to showcase videos, articles, and links to their other online presences. The feature, available in the US to people 18 and older, essentially gives influencers prime real estate in Google's search results, a move that raises questions about whether algorithmic privilege flows toward those already famous.