Siri won’t be your AI girlfriend

Article excerpt

Apple's redesigned Siri will deliberately avoid the obsequious behavior of competing AI chatbots, according to Craig Federighi, the company's senior vice president of software engineering. In early testing, the updated assistant knows when to decline requests and resists the engagement-at-all-costs philosophy that defines OpenAI's ChatGPT and Google's offerings. Federighi described rivals as overly focused on keeping users engaged rather than being genuinely useful. The shift reflects Apple's design philosophy: build tools that work for you, not systems that work to keep you scrolling.