Sky Launches Low Latency ‘Real Time’ Feature For World Cup Matches

Article excerpt

Sky has rolled out a low-latency streaming feature that lets some viewers watch World Cup matches with minimal delay, eliminating the frustration of falling behind friends watching on traditional broadcasts. The technology, which the broadcaster is calling "Real Time," narrows the gap between live action and what appears on screens, a persistent problem for streaming sports fans who get spoiled by social media or text alerts before their feed catches up. The feature is available to select Sky customers during the tournament, marking the company's latest attempt to compete with traditional TV's longstanding advantage in delivering sports without lag.