Teens frequently encounter alcohol industry- and influencer-generated alcohol content on social media platforms

Article excerpt

High school students encounter alcohol marketing on social media far more often than many parents likely realize. A new study in Alcohol: Clinical and Experimental Research found that teens see the most alcohol content on Instagram, followed by TikTok, YouTube, and Snapchat. The troubling part: up to 40% comes from influencers and up to 50% from alcohol industry sources themselves. The research reveals how thoroughly commercial alcohol promotion has woven itself into the platforms where adolescents spend hours daily.