Why we give better advice than we take for ourselves

There's a particular kind of blindness that affects most of us: we dispense solid counsel to friends and colleagues while somehow exempting ourselves from the same logic. A former colleague named Steve gets offered a startup role that seems genuinely better for his career satisfaction, but the salary cut gives him pause. When he asks for advice, the answer comes easily to someone else. When he needs to make the choice himself, the clarity vanishes. The gap between what we know is wise and what we actually do reveals something worth examining. We tend to be harsher judges of our own situations, more paralyzed by what we might lose than energized by what we might gain. We hold ourselves to different standards than we hold our friends, often out of a kind of emotional self-protection that ends up protecting us from nothing at all. The pattern is common enough that recognizing it might be the first step toward breaking it.