The Targaryens Are Back, and So Is House of the Dragon Club

Article excerpt

Vulture is launching House of the Dragon Club, a subscriber-exclusive newsletter aimed at fans of the HBO series. The newsletter invites readers to pledge allegiance to either Team Black or Team Green, the warring factions from the show, or simply celebrate dragons. The move capitalizes on the passionate fan engagement around the second season of the Game of Thrones prequel, which has generated intense debate about which side deserves viewers' loyalty. The club offers a way for the outlet to deepen its relationship with its most devoted readers while monetizing their enthusiasm.