Inside Meta's attempts to play catch-up with AI

Article excerpt

A year after Mark Zuckerberg brought in Alexandr Wang, the 28-year-old founder of Scale AI, to overhaul Meta's artificial intelligence division, the $1.5 trillion company has unveiled Muse Spark, described as its most credible AI model yet. Zuckerberg's unconventional move, installing a startup founder rather than an established researcher to lead the effort, reflected frustration with the company's existing AI organization and a belief that outside urgency could reignite progress. The decision carries significant risk: if Wang's turnaround fails, it could signal deeper problems in Meta's ability to compete in an increasingly competitive AI landscape.