Fox Is Chopping ‘Farmer Wants a Wife’ Season 3 Into 101 Episodes for Holywater’s My Drama Microdrama App
Article excerpt
Fox is repurposing a full season of "Farmer Wants a Wife" into 101 bite-sized episodes for Holywater's My Drama microdrama app, marking the network's first venture into the short-form content trend. The strategy reflects Hollywood's broader scramble to monetize existing content as streaming platforms and short-video apps reshape how audiences consume television. By chopping the reality dating show into micro-episodes, Fox hopes to capitalize on the microdrama boom, a format that has gained traction among younger viewers seeking quick entertainment bursts. The move signals how traditional broadcast networks are adapting legacy programming to compete in an increasingly fragmented media landscape.