Prediction markets have become a draw for young men. Here's why

Article excerpt

Prediction markets like Polymarket and Kalshi are attracting young men seeking quick profits and entertainment, with some wagering thousands of dollars on political outcomes and other events. One bettor admitted to squandering nearly $4,600 in gains, illustrating the risk inherent in these platforms. Experts attribute the appeal to the combination of financial incentive, gambling-like thrills, and accessibility to a demographic already comfortable with digital trading. The growth raises questions about whether these largely unregulated markets are adequately warning users about potential losses.