VR exercise platform Supernatural is getting a second chance as an independent company

Article excerpt

Supernatural, Meta's struggling VR fitness app, has been rescued from the scrap heap. The company is spinning out as an independent operation and relaunching this fall with a new app, narrowly avoiding Meta's planned shutdown. The move gives the platform another shot at building a sustainable business in the competitive VR exercise market, where it once competed against Peloton and Apple Fitness+. Details on funding, leadership, and the new app's features remain sparse, but the resurrection suggests investors see potential in the space even as Meta retreats.