‘The perfect job’: meet the fans being paid to watch all 104 World Cup games in Times Square

Article excerpt

Fox has hired superfans to watch all 104 World Cup matches from a custom-built cube in Times Square for $50,000 each, a gig that Kevin Kotoko, a Liverpool fan, describes as "the perfect job." The media company is running what one of its hired watchers calls a "Truman Show-style experiment," paying select fans to consume the tournament in public while presumably generating content and engagement for the network. The setup trades privacy and the normal viewing experience for a paycheck and the spectacle of being watched while watching.