Microdrama Is Streaming’s New Top-of-Funnel in Southeast Asia, Research Finds

Article excerpt

Streaming platforms racing to acquire microdrama content are not simply chasing a trending format, they are buying a direct line into the fast-attention layer where Southeast Asian audiences spend the overwhelming majority of their digital leisure time, according to new research presented at the APOS conference in Bali by Dhivya T, head of insights […]