RisingJoy Launches RJOY Microdrama Streaming Service on TikTok Minis With 20 Originals

Article excerpt

RisingJoy, a Singapore-based company, has launched RJOY, a microdrama streaming service debuting on TikTok Minis with 20 original series. The service, announced by CEO Cassandra Yang at the APOS conference in Bali, targets viewers in the U.S. and Japan through TikTok's in-app feature for vertical content. The move represents a direct-to-consumer push into short-form drama, capitalizing on the growing appetite for bite-sized serialized storytelling that fits mobile viewing habits.