Why is this teen fashion brand closing its fitting rooms?

Article excerpt

Brandy Melville, a retailer popular with teenagers, is closing its fitting rooms, sparking backlash from young female customers who see the move as devastating. The decision raises questions about accessibility and inclusivity in fashion retail, particularly for a brand already known for its restrictive sizing that caters almost exclusively to very slim body types. Some customers view the removal of fitting rooms as another barrier to shopping, while the company has not publicly disclosed its reasoning. The controversy highlights ongoing tensions between teen fashion brands and consumers demanding more body-positive practices.