Walt Disney’s First Company-Wide Creative Agency Main Street Launches, Led By Carrie Brzezinski-Hsu

Article excerpt

Disney has launched Main Street, its first company-wide creative agency, with Carrie Brzezinski-Hsu installed as Head of Creative Execution. The new in-house shop will oversee creative talent and production across Disney's sprawling portfolio, from entertainment and ESPN to theme parks, consumer products, and franchises. The move consolidates creative work that previously was scattered across Disney's divisions, centralizing strategy and execution for what the company calls some of the world's most beloved brands. Brzezinski-Hsu, whose background wasn't detailed in the announcement, now leads the team managing Disney's biggest campaigns.