‘Saturday Night Live UK’ Was “Conceived As A Huge Social Media Digital Format,” Sky Boss Says

Article excerpt

Sky's Dana Strong defended Saturday Night Live UK as a social-media-first venture, arguing that digital platforms are as vital, or more so, than traditional broadcast for the 50-year-old sketch comedy franchise's British adaptation. The executive positioned the show as deliberately conceived for short-form content and viral moments rather than lean on linear TV as its primary stage. Strong's comments suggest Sky is betting the international spinoff will thrive by meeting audiences where they already consume comedy: on TikTok, Instagram, and YouTube, not just in front of the telly.