Paramount Made Radical Changes to CBS Late Night and ‘60 Minutes.’ Will Advertisers Still Spend?

Article excerpt

Paramount's new leadership under CEO David Ellison has overhauled CBS's late-night programming and the venerable '60 Minutes,' prompting major advertisers to reassess their spending at the May upfront market presentations. The changes, which include shifts to 'The Late Show' and 'The Colbert Report' alongside alterations to news operations, signal a departure from previous strategy, leaving media buyers uncertain whether the network can maintain its traditional advertising appeal. Ellison's first upfront as Paramount's CEO tests whether restructuring these flagship programs will attract or repel the advertising dollars that fund network television.