China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

Article excerpt

Chinese technology companies are pushing High Dynamic Range LED screens as an alternative to traditional cinema standards, positioning the shift as both a solution to China's slowing box office and a challenge to American dominance in global cinema technology. At the Shanghai International Film Festival, industry leaders discussed how companies like Huawei could reshape international standards through advances in display technology. The effort reflects broader tensions over who sets the technical specifications that govern how films are exhibited worldwide, a domain long controlled by American companies and standards bodies.