Meet "The Baklava Guy" sweetening up the Knicks games in NYC

Article excerpt

Jacob Komarow, a New York City vendor known as "The Baklava Guy," has become a fixture outside Madison Square Garden, handing out the Middle Eastern pastry to Knicks fans before games. Operating under the moniker Roy Donk, Komarow has made it his mission to unite basketball enthusiasts with baklava, the honey-soaked treat layered with nuts and phyllo dough. His unconventional street marketing has turned him into a local character at one of the NBA's most storied venues, drawing attention from fans and media alike. The baklava vendor represents a quirky intersection of New York food culture and sports fandom.