Shanghai Film Fest Launches Tech Unit, Reveals AI Industry Push

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The 28th Shanghai International Film Festival opened June 12 with a new Technology Creation and Fabrication Unit, signaling the Chinese city's push to position itself as a hub for AI-driven film and television production. The launch included a parallel press conference for the Shanghai High-Tech Films and Televisions City in Songjiang district, drawing senior government officials and industry executives. Organizers framed the initiative as a major milestone in integrating artificial intelligence into content creation, part of broader ambitions to compete in the global entertainment technology market.