Wealthier and more populated metropolitan areas respond more strongly to early drought news by saving water

Article excerpt

As climate change increases the risk of severe droughts, water resources management is an urgent challenge. Drought develops slowly, which can make it difficult for the public to recognize an ongoing drought. Governments rely on the media to communicate drought risks and encourage water conservation. However, it has remained unclear how much drought-related news actually contributes to water-saving behavior in different regions.