Political campaigns are abandoning traditional television and grassroots organizing for influencers, podcasts, and AI-generated content. The shift reflects where voters, especially younger ones, actually consume information: TikTok, YouTube, and niche audio shows rather than network news. Campaigns now micro-target audiences with personalized messaging at scale, using algorithms to identify persuadable voters and deploy influencers to reach them in informal settings. The change raises questions about transparency, authenticity, and whether campaigns can still be held accountable when messaging is fragmented across thousands of individual creators and tailored to different demographic groups.