Netflix’s New Movie Strategy: Fewer, Better Films

Article excerpt

Netflix's chief film executive Dan Lin has built a reputation for disciplined decision-making in an industry notorious for excess. Rather than chasing A-list talent with massive budgets, Lin greenlit more movies than any peer while maintaining a selective approach focused on quality over star power. His strategy, fewer projects with stronger fundamentals, represents a shift for the streaming giant, which once pursued volume above all else. The description underscores a paradox: by saying no more often, Lin approves more films than competitors who write blank checks. This approach reflects Netflix's maturing ambitions in film after years of criticism that quantity came at the expense of critical acclaim.