Monster TV ratings and high ticket prices as fans take in first weekend of World Cup

Article excerpt

The World Cup's opening weekend is drawing massive American audiences, with monster television ratings and sold-out venues commanding premium prices. Soccer fans are flooding major U.S. cities, creating a surge in viewership and attendance that reflects growing interest in the sport stateside. The combination of high ticket prices and strong ratings suggests the tournament is capturing both casual and dedicated fans willing to spend significantly for the experience. Nicole Valdes reports on the phenomenon sweeping across the country.