'Ready, steady, pie' at custard pie championships

Article excerpt

Competitors gather annually in Maidstone, Kent, for the World Custard Pie Championships, a quirky tradition that transforms the messy art of pie-throwing into competitive sport. Participants aim pies at targets, human and otherwise, with precision and flair, all while raising money for local charities. The event celebrates British eccentricity and community spirit, drawing enthusiasts who take their custard-slinging seriously despite the inherent chaos. It's part spectacle, part fundraiser, entirely ridiculous.