Neon Boss Tom Quinn Hails Success Of ‘Backrooms,’ Saying It Shows Young People Are “Willing To Walk Away From Phones”, SXSW London

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Neon CEO Tom Quinn seized on the box office success of horror films 'Backrooms' and 'Obsession' to argue that young audiences remain willing to abandon their phones for cinema experiences. Speaking at SXSW London, Quinn called the breakouts "incredible" for the industry and drew parallels to the Blair Witch Project phenomenon, a low-budget film that captured cultural lightning. His remarks suggest that despite predictions of streaming's dominance, theatrical releases can still mobilize younger demographics, particularly through genre films and word-of-mouth buzz.