Meta is selling $3.99 monthly subscriptions for Instagram Plus

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Meta is launching Instagram Plus, a $3.99 monthly subscription tier that offers longer story durations and deeper analytics for creators and business users. The paid offering marks Meta's latest effort to diversify revenue streams beyond advertising, following similar moves across its platforms. The subscription will give users access to expanded metrics and enhanced creative tools, positioning Instagram to compete with other platforms that have introduced paid tiers. Meta is betting that creators and businesses will pay for the added functionality as the company seeks new income sources amid advertising market pressures.