Opinion: It looks like your doctor and talks like your doctor. But it’s not your doctor

Article excerpt

Imagine a patient who arrives at her doctor’s clinic furious. She shows her doctor a video of him, white coat, plausible exam room, familiar cadence, endorsing an over-the-counter hormone supplement for menopausal symptoms, dismissing standard therapies as “pharma scams,” and offering a discount code. But the physician never recorded that message. Someone built a deepfake from online recordings, including interviews, webinars, and patient-facing videos, and used the synthetic likeness to sell an unregulated product. This scenario is no longer hypothetical. Investigations have documented AI-generated videos impersonating specific clinicians whom they name to promote supplements and other dubious treatments on major platforms.  Read the rest…